Qiu Xiangqin, founder of AIDO EZRA & ESDRAS brand
The goddess of carving years with ingenuity!
Chiu Xiangqin, the entrepreneurial maven behind EZRA & ESDRAS, epitomizes the artistry and unwavering commitment of a true industry trailblazer. She’s a testament to the philosophy that boundaries are mere illusions, and the realm of possibility is boundless.
Embarking on a daring venture in 2001, Chiu ventured from Xiamen to Yiwu, armed with a modest sum of 20,000 yuan and a vision to revolutionize the mobile electronics market.
From the humble beginnings of a lone wolf in the cutthroat business world, Chiu ascended to spearhead a formidable cadre of over a hundred distinguished professionals. Her journey saw a metamorphosis from a mere market player to a powerhouse with two behemoth brands under her belt: EZRA and ESDRAS. Today, her brainchild, AIDO, enjoys a global footprint across almost a hundred nations. Chiu’s odyssey has been marked by remarkable resilience: braving sweltering summer nights on bare floors, bracing winter’s chill to deliver goods via tricycle, and enduring grueling intercity commutes. Her story of carrying merchandise to budget motels on her back paints a vivid portrait of her tenacity. This iron-willed determination has catapulted AIDO into stratospheric success, boasting a network of a thousand stores, 16 million loyal VIP customers, and a robust 30% annual growth trajectory.
Chiu’s reputation as a visionary leader in the industry is undisputed. Her strategic prowess and capacity to navigate through adversities are legendary. Her leadership extends beyond nurturing talent and modernizing management practices. She is a pioneer in advancing product development, fostering innovation, and ensuring an unparalleled customer experience.
In her private sphere, Chiu embodies the essence of a nurturing elder sister, a sagacious life mentor, and an empathetic confidante. Her benevolence, modesty, and self-discipline are a beacon, influencing those in her orbit.
Chiu’s two-decade-long devotion to the electronics sector is a narrative of unwavering fidelity to her initial vision: to elevate a Chinese brand to global esteem, concentrating exclusively on this sector. She celebrates the potency of unwavering focus that has elevated her brand, the strength of conviction that has propelled her forward, and the power of love in her journey to self-improvement.
As the chairman of AIDO Technology, Chiu stands as a paragon of finesse and devotion, having sculpted the fabric of time with her dedication. With a 21-year tenure in the 3C industry, AIDO stands tall as a brand synonymous with trust and authenticity in China.